Privacy Policy

Last Update: June 01, 2021

Room by Color (“Room by Color”, “we”, “us”, or “our”) is committed to protecting your privacy. We have prepared this Privacy Policy (“Privacy Policy”) to describe our practices regarding the personal information we collect from users on our website, located at (the “Site”) and the services offered through the Site, and any orders that you place (collectively, the “Services”). Our Services include selecting finish materials and products for construction (includes tiles, grout, fixtures, hardware, paints, wall coverings to form a "Renovation Kit"), assembling product information for online access ("Online Project Dashboard"), sending you physical material samples ("Sample Set"), purchasing products on your behalf (each invoiced group of products represents a "Purchase Order"), coordinating product deliveries with you and third party vendors, and connecting you with third party professionals and resources ("Support Services").

If you have any questions, concerns or complaints about our Privacy Policy, our data collection or processing practices, or if you want to report any security violations to us, please contact us.


This Privacy Policy is subject to occasional revision, and if we make any material changes in the way we use your personal information, we will notify you by sending you an email to the last email address you provided to us and/or by prominently posting notice of the changes on the Services and updating the “Last Updated” date at the top of the page. Any changes to this Privacy Policy will be effective upon the earlier of thirty (30) calendar days following our dispatch of an email notice to you or thirty (30) calendar days following our posting of notice of the changes on the Services. These changes will be effective immediately for new users of our Service.

Please note that at all times you are responsible for providing us with your most current email address. In the event that the your email address is not valid, or for any reason is not capable of delivering to you the notice described above, our dispatch of the email containing such notice will nonetheless constitute effective notice of the changes described in the notice. If you do not wish to permit changes in our use of your personal information, you must notify us prior to the effective date of the changes. Continued use of our Services, following notice of such changes shall indicate your acknowledgement of such changes and agreement to be bound by the terms and conditions of such changes.


Information Collected from You. When you order a Sample Set or request a Support Service with us, you provide us your first name, last name, project address, phone number, and email address for us to create an account for our Services ("Account") for you. When you initiate a Purchase Order, we request a nonrefundable monetary commitment from you ("Deposit"), your Contractor's information and your consent to contact your Contractor. Please notify your Contractor about your collaboration with Room by Color, that you plan to share your Contractor's information with us, and your Contractor should expect further correspondences from Room by Color. In order to deliver our Services, we may also request and collect from you information about your project's room configuration, room measurements, relevant photographs, budget, and anticipated schedule.

When you place an order with us, we, our third party supplier, and/or our third-party payment processor will collect payment, shipping and billing information, your name and contact information, and/or your Mover or Contractor information in order to process the transaction. For online payments, we use the payment services of Wix Payments and Paypal. We do not process or maintain your credit card or bank account information. For more information on how payments are handled, or to understand the data security and privacy afforded such information, please refer to Wix Payment and Paypal's Terms of Service of Privacy Policies.

If you provide us feedback or contact us via email, we will collect your name and email address, as well as any other content included in the email for our records and in order to send you a reply. When you participate in one of our surveys, we may collect additional profile information.


Information Collected from Third Party Companies.  We may receive information about you from other sources, including from Social Networking Sites ("SNS"), such as Facebook, Instagram, Pinterest, LinkedIn or Twitter (each an “SNS”). We may add this information to the information we have already collected from you via our Services in order to improve the Services.


You acknowledge and agree that you are solely responsible for your use of SNSs and that it is your responsibility to review the terms of use and privacy policy of the third party provider of such SNSs. We will not be responsible or liable for: (i) the availability or accuracy of such SNSs; (ii) the content, products or services on or availability of such SNSs; or (iii) your use of any such SNSs.


Generally. When you use our Services, some information is automatically collected by us or by our website hosting service, For example, when you use our Services, your geographic location, how you use the Services, information about the type of device you use, your mobile network information, your Open Device Identification Number (“ODIN”), date/time stamps for your visit, your unique device identifier (“UDID”), and your browser type, operating system, Internet Protocol (IP) address, and domain name may be collected. This information is generally used to help us deliver the most relevant information to you and administer and improve the Services. Please refer to Privacy Policy for more information about how collects and uses your information.


Log Files. As is true of most websites, we may gather certain information automatically and store it in log files. This information includes IP addresses, browser type, Internet service provider (“ISP”), referring/exit pages, operating system, date/time stamp, and clickstream data. We use this information to maintain and improve the performance of the Services.

Cookies. Like many online services, we use cookies to collect information. “Cookies” are small pieces of information that a website sends to your computer’s hard drive while you are viewing the website. We and some third parties may use both session Cookies (which expire once you close your web browser) and persistent Cookies (which stay on your computer until you delete them) to provide you with a more personal and interactive experience on our Services and to market the Services or other products.


Marketing Companies. We may work with a number of companies that assist in marketing our services to you on third party websites. These companies may collect information about online activities conducted on a particular computer, browser or device over time and across third party websites or online services for the purpose of delivering advertising that is likely to be of greater interest to you, on our sites and those of third parties. While not a comprehensive list, some of these companies we work with are Pinterest, Google, and Microsoft. To better understand how these companies use your information, please see the privacy policies available on their respective websites.

Analytics Companies. We may work with a number of third party analytics companies that collect information anonymously and report website trends without identifying individual visitors. These services allow us to view a variety of reports about how visitors interact with the Services so we can improve our website and understand how people find and navigate it. Currently, we work with This is not intended to be a comprehensive list and we may stop working with these companies and work with others without notice. You can learn more about how these companies collect, use and share information about you by visiting their respective websites.



Our Site may contain links to third party websites. When you click on a link to any other website or location, you will leave our Site or Services and go to another site, and another entity may collect personal information or anonymous data from you. We have no control over, do not review, and are not responsible for, these outside websites or their content. Please be aware that the terms of this Privacy Policy do not apply to these outside websites or content, or to any collection of your personal information after you click on links to such outside websites. We encourage you to read the privacy policies of every website you visit. The links to third party websites or locations are for your convenience and do not signify our endorsement of such third parties or their products, content or websites.



General Use. In general, personal information you submit to us is used either to respond to requests that you make, aid us in serving you better, or market our Services. We use your personal information in the following ways:

  • to choose and deliver your shipment;

  • respond to comments, requests and questions and provide customer service;

  • facilitate the creation of and secure your Account on our network;

  • identify you as a user in our system;

  • provide, process and deliver the Services you request;

  • improve the quality of experience when you interact with our Services, including the testing of different page designs to see which performs better;

  • send you administrative email notifications, such as security or support and maintenance advisories;

  • resolve disputes and/or troubleshoot problems;

  • develop, improve, and deliver marketing and advertising for the Services;

  • process and deliver orders;

  • respond to your inquiries related to employment opportunities or other requests; and

  • send newsletters, surveys, offers, and other promotional materials related to our Services and for other marketing purposes.

User Feedback. We may post user feedback on the Services from time to time. If you make any comments on a SNS wall or forum associated with the Service, you should be aware that any information you submit there can be read, collected, or used by other users of these forums, and could be used to send you unsolicited messages. We are not responsible for the information you choose to submit in these forums.

Creation of Anonymous Data. We may create anonymous data records from personal information by excluding information (such as your name) that makes the data personally identifiable to you. We use this anonymous data to analyze request and usage patterns so that we may enhance the content of our Services and improve Site navigation. We reserve the right to use anonymous data for any purpose and disclose anonymous data to third parties in our sole discretion.



We disclose your personal information as described below and elsewhere in this Privacy Policy.

Third Parties Designated by You. When you use the Services, the personal information you provide may be shared with the third parties that you authorize to receive such information. If you disclose information to others, or authorize us to do the same, the use and disclosure restrictions contained in this Privacy Policy will not apply to any third party. We do not control the privacy policies of third parties, and you are subject to the privacy policies of those third parties where applicable.

Third Party Service Providers. We may share your personal information with third party service providers to: provide you with the Services; conduct quality assurance testing; facilitate your purchase of items from third party partners; facilitate creation of accounts; provide technical support; market the Services; and/or to provide other services to Room by Color.

Corporate Restructuring. We may share some or all of your personal information in connection with or during negotiation of any merger, financing, acquisition or dissolution transaction or proceeding involving sale, transfer, divestiture, or disclosure of all or a portion of our business or assets. In the event of insolvency, bankruptcy, or receivership, personal information may also be transferred as a business asset. If another company acquires our company, business, or assets, that company will possess the personal information collected by us and will assume the rights and obligations regarding your personal information as described in this Privacy Policy.


Regardless of any choices you make regarding your personal information, Room by Color may disclose personal information if it believes in good faith that such disclosure is necessary: (i) in connection with any legal investigation; (ii) to comply with relevant laws or to respond to subpoenas or warrants served on Room by Color; (iii) to protect or defend the rights or property of Room by Color or users of the Services; and/or (iv) to investigate or assist in preventing any violation or potential violation of the law, this Privacy Policy, or our Terms of Use.

Please note your rights and choices vary depending upon your location. Certain information may be exempt from such requests under applicable law. We will take reasonable steps to verify your identity.

Choices. We offer you choices regarding the collection, use, and sharing of your personal information. We may periodically send you newsletters and emails that directly promote the use of our Services. When you receive newsletters or promotional communications from us, you may indicate a preference to stop receiving further communications from us and you will have the opportunity to “opt-out” by following the unsubscribe instructions provided in the email you receive or by contacting us directly. Despite your indicated email preferences, we may send you service related communications, including notices of any updates to our Terms of Use or Privacy Policy.

While we give you the choices to control the information collected and used as described in this Privacy Policy, there are many web browser tools, applications and other similar mechanisms that can affect your choice to disable tracking, and we may not be aware of or honor every mechanism.

Cookies. If you decide at any time that you no longer wish to accept cookies from our Services for any of the purposes described above, then you can instruct your browser, by changing its settings, to stop accepting cookies or to prompt you before accepting a cookie from the websites you visit. Consult your browser’s technical information. If you do not accept cookies, however, you may not be able to use all portions of the Services or all functionality of the Services.

We do not currently respond to “do not track” signals or other mechanisms that might enable consumers to opt out of tracking on our Services.

Changes to Personal Information. You may change your personal information in your Account by contacting us. You may request that we delete your personal information in your Account, but please note that we may be required to keep this information and not delete it (or to keep this information for a certain time, in which case we will comply with your deletion request only after we have fulfilled such requirements). When we delete any information, it will be deleted from the active database, but may remain in our archives. We may retain your information for fraud prevention or similar purposes.

Verification. To protect your privacy and security, we take reasonable steps to verify your identity and requests before granting the rights above, including account access or making corrections to your information. You are solely responsible for maintaining the secrecy of your unique password and account information at all times.



Room by Color
33 West 60th Street, Floor 2, New York, NY 10023
(212) 333-3022