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Privacy Policy

Last Update: January 01, 2023

Room by Color (“Room by Color”, “we”, “us”, or “our”) is committed to protecting your privacy. We have prepared this Privacy Policy (“Privacy Policy”) to describe our practices regarding the personal information we collect from users on our website, located at (the “Site”) and the services offered through the Site (the “Services”). In general, personal information you submit to us is used either to respond to requests that you make, aid us in serving you better, or market our Services. 


Room by Color may update this Privacy Policy from time to time. Be advised to review the Privacy Policy periodically for any updates. At our discretion, we may also notify you of certain updates by email associated with your account. You accept email as the primary form of communication between Room by Color and you concerning this Privacy Policy. You also agree to provide, keep current, maintain, and monitor your email and email address with Room by Color. You may request that we delete your personal information, but please note that when we delete any information, it will be deleted from the active database, but may remain in our archives. We may retain your information for fraud prevention or similar purposes. Updates will be effective immediately for new users of the Site and Services. For existing users of the Services, updates will be effective thirty (30) calendar days following our posting of the updates.

If you have any questions, concerns or complaints about our Privacy Policy, our data collection or processing practices, or if you want to report any security violations to us, please contact us:

Contact Information

Massforma Architecture, PLLC dba Room by Color

33 West 60th Street, Floor 2, New York, NY 10023; (212) 333-3022


Information Collected from You. When you place an order with us, we, our third-party supplier, and/or our third-party payment processor will collect payment, shipping and billing information, your name and contact information in order to process the transaction. For online payments, we use the payment services of Wix Payments and Paypal. We do not process or maintain your credit card or bank account information. For more information on how payments are handled, or to understand the data security and privacy afforded such information, please refer to Wix Payment and Paypal's Terms of Service of Privacy Policies.


We review each project for fitness with our services prior to accepting the project. We reserve the right to decline any project for any reason. When you request a Service, we may request your first name, last name, mobile phone number, email address, project address, project configuration, project measurements, and your building's policies and profile.

If you provide us feedback or contact us via email, we will collect your name and email address, as well as any other content included in the email for our records and in order to send you a reply. When you participate in one of our surveys, we may collect additional profile information.

Verification. To protect your privacy and security, we take reasonable steps to verify your identity and requests before granting the rights above, including account access or making corrections to your information. You are solely responsible for maintaining the secrecy of any password or account information you share with us at all times.

Creation of Anonymous Data. We may create anonymous data records from personal information by excluding information (such as your name) that makes the data personally identifiable to you. We use this anonymous data to analyze request and usage patterns so that we may enhance the content of our Services and improve Site navigation. We reserve the right to use anonymous data for any purpose and disclose anonymous data to third parties in our sole discretion.

Marketing. We may periodically send you newsletters and emails that directly promote the use of our Services. When you receive newsletters or promotional communications from us, you may indicate a preference to stop receiving further communications from us and you will have the opportunity to “opt-out” by following the unsubscribe instructions provided in the email you receive or by contacting us directly. Despite your indicated email preferences, we may send you service related communications, including notices of any updates to our Terms of Use or Privacy Policy.

Information Collected from Third Party Companies.  We may receive information about you from other sources, including from Social Networking Sites ("SNS"), such as Facebook, Instagram, Pinterest, LinkedIn or Twitter (each an “SNS”). We may add this information to the information we have already collected from you via our Services in order to improve the Services.

We may post user feedback on the Services from time to time. If you make any comments on a SNS wall or forum associated with the Service, you should be aware that any information you submit there can be read, collected, or used by other users of these forums, and could be used to send you unsolicited messages. We are not responsible for the information you choose to submit in these forums.

You acknowledge and agree that you are solely responsible for your use of SNSs and that it is your responsibility to review the terms of use and privacy policy of the third-party provider of such SNSs. We will not be responsible or liable for: (i) the availability or accuracy of such SNSs; (ii) the content, products or services on or availability of such SNSs; or (iii) your use of any such SNSs.

Information Collected Automatically. When you use our Services, some information is automatically collected by us or by our website hosting service, For example, when you use our Services, your geographic location, how you use the Services, information about the type of device you use, your mobile network information, your Open Device Identification Number (“ODIN”), date/time stamps for your visit, your unique device identifier (“UDID”), and your browser type, operating system, Internet Protocol (IP) address, and domain name may be collected. This information may be used to help us deliver the most relevant information to you and administer and improve the Services. Please refer to Privacy Policy for more information about how collects and uses your information.

Log Files. As is true of most websites, we may gather certain information automatically and store it in log files. This information includes IP addresses, browser type, Internet service provider (“ISP”), referring/exit pages, operating system, date/time stamp, and clickstream data. We use this information to maintain and improve the performance of the Services.

Cookies. Like many online services, we may use cookies to collect information. “Cookies” are small pieces of information that a website sends to your computer’s hard drive while you are viewing the website. We and some third parties may use both session Cookies (which expire once you close your web browser) and persistent Cookies (which stay on your computer until you delete them) to provide you with a more personal and interactive experience on our Services and to market the Services or other products.

If you no longer wish to accept Cookies from our Site, then you can instruct your browser, by changing its settings, to delete and/or stop accepting cookies. Consult your browser’s technical information. If you do not accept cookies, however, you may not be able to use all functionalities of the Site.


Marketing Companies. We may work with a number of companies that assist in marketing our services to you on third party websites. These companies may collect information about online activities conducted on a particular computer, browser or device over time and across third party websites or online services for the purpose of delivering advertising that is likely to be of greater interest to you, on our sites and those of third parties. While not a comprehensive list, some of these companies we work with are Pinterest, Google, and Microsoft. To better understand how these companies use your information, please see the privacy policies available on their respective websites.

Analytics Companies. We may work with a number of third-party analytics companies that collect information anonymously and report website trends without identifying individual visitors. These services allow us to view a variety of reports about how visitors interact with the Services so we can improve our website and understand how people find and navigate it. Currently, we work with This is not intended to be a comprehensive list and we may stop working with these companies and work with others without notice. You can learn more about how these companies collect, use and share information about you by visiting their respective websites.


Our Site may contain links to third-party websites. When you click on a link to any other website or location, you will leave our Site or Services and go to another site, and another entity may collect personal information or anonymous data from you. We have no control over, do not review, and are not responsible for, these outside websites or their content. Please be aware that the terms of this Privacy Policy do not apply to these outside websites or content, or to any collection of your personal information after you click on links to such outside websites. We encourage you to read the privacy policies of every website you visit. The links to third-party websites or locations are for your convenience and do not signify our endorsement of such third-parties or their products, content or websites.


We disclose your personal information as described below and elsewhere in this Privacy Policy.

Third Parties Designated by You. When you use the Services, the personal information you provide may be shared with the third parties that you authorize to receive such information. If you disclose information to others, or authorize us to do the same, the use and disclosure restrictions contained in this Privacy Policy will not apply to any third party. We do not control the privacy policies of third parties, and you are subject to the privacy policies of those third parties where applicable.

Third-Party Service Providers. We may share your personal information with third party service providers to: provide you with the Services; conduct quality assurance testing; facilitate your purchase of items from third party partners; facilitate creation of accounts; provide technical support; market the Services; and/or to provide other services to Room by Color.

Corporate Restructuring. We may share some or all of your personal information in connection with or during negotiation of any merger, financing, acquisition or dissolution transaction or proceeding involving sale, transfer, divestiture, or disclosure of all or a portion of our business or assets. In the event of insolvency, bankruptcy, or receivership, personal information may also be transferred as a business asset. If another company acquires our company, business, or assets, that company will possess the personal information collected by us and will assume the rights and obligations regarding your personal information as described in this Privacy Policy.

Necessary Disclosure. We may disclose your personal information if we believe in good faith that such disclosure is necessary: (i) in connection with any legal investigation; (ii) to comply with relevant laws or to respond to subpoenas or warrants served on Room by Color; (iii) to protect or defend the rights or property of Room by Color or users of the Services; and/or (iv) to investigate or assist in preventing any violation or potential violation of the law, this Privacy Policy, or our Terms of Use.

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